JioStar Network has successfully onboarded 28 sponsors for the world television premiere of the Telugu blockbuster 'Pushpa 2: The Rule', starring Allu Arjun. The film is scheduled to air on April 13 and 14 across prominent South Indian general entertainment channels, including Star Maa, Colors Kannada, Asianet, and Star Vijay.
The diverse roster of sponsors spans various industries, featuring major brands such as Procter & Gamble (P&G), Tata Commercial Vehicles, Crompton Greaves, Britannia, Airtel, Zydus, Symphony, Pidilite, Mondelez (Cadbury India), LG Hing, Hindustan Unilever (HUL), Reckitt Benckiser, Matrimony, Tata Neu, Pepsi, OTTO, Inbisco, Eyetex, Ultratech, and Berger Paints. Additionally, regional brands like Vasanth and Co, Pittappillil, Meralda Jewels, Prithvi, Swastik Spices, Regal Jewellers, Josco Jewellers, and Kaleesuwary have also joined as sponsors.
Ajit Varghese, Head of Revenue, Entertainment and International at JioStar, expressed enthusiasm about the collaboration, stating that 'Pushpa 2' has become a cultural landmark, resonating beyond traditional storytelling. He emphasized that the film embodies a perfect blend of entertainment and fandom, offering an opportunity to connect authentically with highly engaged regional audiences.
'Pushpa 2: The Rule' has achieved significant commercial success, with a gross box office collection of ₹1,043 crore, making it the highest-grossing movie of 2024 according to Ormax Media. The film's television premiere is anticipated to further extend its reach and impact across diverse markets and languages.
Sources:
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