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Apoorva Mukhija, widely recognised as "The Rebel Kid," has emerged as a significant figure in India's digital content landscape. Born on July 28, 2001, in New Delhi and raised in Noida, she pursued a BTech in Computer Science from Manipal University, Jaipur. Her foray into content creation began at 18, with relatable skits and mini vlogs that quickly resonated with a vast audience.
With over 4 million followers on Instagram and a YouTube channel boasting more than 1 million subscribers, Apoorva's influence is undeniable. Her collaborations span over 150 brands, including industry giants like Nike, Amazon, Meta, and Maybelline. Her engaging content and authentic voice earned her a spot in Forbes India's Top 100 Digital Stars.
Beyond digital platforms, Apoorva has ventured into acting, featuring in web series such as "Who's Your Gynac?" and "Baat Pakki." IMDb Despite facing controversies, including the "India's Got Latent" incident, she has demonstrated resilience and a commitment to her craft.
Apoorva Mukhija's journey exemplifies the evolving nature of digital stardom, blending creativity, authenticity, and adaptability.




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