Actress Sonam Kapoor has been appointed as a brand ambassador by Dior, demonstrating the luxury brand's aspirations in the quickly expanding Indian market.
WWD has exclusively learnt that the Bollywood actress, who has 35 million Instagram followers, will represent the collections designed by Dior's creative director of womenswear, Maria Grazia Chiuri.
"A multi-talented individual, the actress, producer, and fashion icon now personifies the boldness, elegance, and grace of Dior style—a femininity that is continuously reinvented." "This special partnership honours the strong cultural bonds that have bound Dior and India together since the house's founding more than ever before," Dior said in a statement.
Sonam Kapoor Named the Latest Brand Ambassador For Dior
The daughter of actor and producer Anil Kapoor and costume designer and former model Sunita Kapoor, Kapoor is regarded as a member of Bollywood royalty.
After starring in Sanjay Leela Bhansali's "Saawariya" in 2007, she went on to achieve widespread popularity with romantic comedies like "I Hate Luv Stories" and high-profile projects like "Prem Ratan Dhan Payo."
In more dramatic performances, such as "Neerja," which tells the tale of flight purser Neerja Bhanot, who was slain during the 1986 kidnapping of Pan Am Flight 73 after saving the lives of numerous hostages on board, Kapoor has also received praise from critics.
After taking a career hiatus to give birth to her first child, the actress, who is married to businessman Anand Ahuja, is getting ready to make a comeback to the big screen next year.
Kapoor has used her fame to promote companies like watchmaker IWC, Zoya Jewels, and L'Oréal Paris. She frequently appears in the front row and was the bride in Ralph & Russo's autumn 2017 haute couture presentation in Paris.
Launchmetrics estimates that the total media impact value of her September presentation at the Dior ready-to-wear show was $2.7 million. With a total MIV of $82.7 million, Dior won Paris Fashion Week once more, according to the data analytics and insights firm.
In order to highlight its long-standing partnership with the Chanakya ateliers and the Chanakya School of Craft in Mumbai, Dior displayed their pre-fall 2023 collection last year in front of the Gateway of India, one of the city's most beloved landmarks.
Being a part of Dior's journey as they push the envelope and redefine elegance and creativity in the fashion industry is an honour. With their elaborate craftsmanship and genuinely distinctive visions, each of their designs celebrates heritage in a way that greatly appeals to Kapoor's personal sense of style.
"I'm thrilled to see where we take it next," she continued, "and this partnership is another step in the beautiful cultural synergy that has connected Dior and India over the years."
The luxury market in India is expanding at the quickest rate in Asia, and companies are competing to hire local talent. Louis Vuitton collaborates with Deepika Padukone, Tiffany & Co. has partnered with Ranveer Singh, and Bulgari has acquired Priyanka Chopra.
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