The media‑business summit lands in Mumbai on September 29‑30, featuring Bollywood heavyweights alongside acclaimed directors for talks on content value.
Ajay Devgn, Ayushmann Khurrana, Rajkummar Rao and a host of other stars will gather at the Grand Hyatt Mumbai on September 29‑30 for the 26th edition of FICCI Frames. The two‑day convention, India’s longest‑running media‑business meet, is shifting its focus from glitzy premieres to the economics of an industry that now serves the world’s largest connected audience.
The roster reads like a who’s‑who of contemporary Hindi cinema. Alongside Devgn and Khurrana, the line‑up includes Rajkummar Rao, actress Rupali Ganguly, veteran actor‑producer Ravi Kishan, TV personality Sunita Rajwar and celebrity chef Ranveer Brar. Directors Ashutosh Gowariker, Shoojit Sircar and Richie Mehta will also be on‑stage, promising a blend of star power and auteur insight.
Why does this matter for the average movie‑goer? Because the convention’s agenda is all about turning the flood of content – from streaming series to gaming experiences – into lasting value. Panels will dissect everything from television and OTT strategies to sports rights, live events and the creator economy. The opening addresses are slated for FICCI president Anant Goenka, media‑committee chair Kevin Vaz and JioStar chief executive, with Khurrana taking the role of FICCI FRAMES Ambassador.
A highlight for fans will be a deep‑dive into the wildly successful Drishyam franchise. Ajay Devgn will sit down with director Abhishek Pathak and producers Kumar Mangat Pathak of Panorama Studios and Alok Jain of JioStar. The conversation is expected to peel back the layers of a series that has become a template for Indian thrillers.
Another session will see Rao and producer‑filmmaker Dinesh Vijan explore what the next generation of Indian cinema could look like. Their discussion may hint at emerging talent, new financing models and the role of regional stories in a global marketplace.
The event also offers a sneak peek at Amazon Prime Video’s Dupahiya 2, with a single episode screened for the assembled crowd. That move points to the growing synergy between traditional studios and streaming giants, a trend that the FICCI‑EY Media & Entertainment Report highlighted when it recorded a 9 % growth in 2025, pushing the sector’s value to INR 2.78 lakh crore.
Industry analysts project the creative economy to swell to INR 3.3 lakh crore by 2028, a trajectory that makes gatherings like FICCI Frames more than just networking – they’re a barometer of where money, talent and technology intersect.
For the audience, the real takeaway will be whether the insights shared on the conference floor translate into the next wave of blockbusters, binge‑worthy series or even a new format for sports broadcasting. As the dates draw nearer, the buzz on social platforms suggests fans are already counting the minutes until the first panel begins.
Keep an eye on the official FICCI Frames website for live‑stream links and post‑event reports – the conversation won’t end when the doors close on September 30.
What’s next?
The convention’s outcomes will likely shape release calendars, streaming deals and even the next batch of talent‑development programmes. Expect announcements in the weeks following the summit, and perhaps a few surprise collaborations that could reshape the Bollywood‑OTT landscape.
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