Anjali Sud to take over SiriusXM in January, replacing Jennifer Witz after 25 years. The move signals a bold bet on streaming and digital transformation.
Anjali Sud is set to become the new CEO of SiriusXM, taking over on January 1, 2027, after nearly a quarter-century at the company. Jennifer Witz, who has served as CEO for six years and held a leadership role at SiriusXM for 25 years, will step down but remain in an advisory capacity through the end of 2027.
The transition comes amid broader organizational shifts following Fox Corp.’s $22 billion acquisition of Roku, which prompted changes across its digital portfolio. Sud, currently CEO of Tubi under Fox, brings deep experience in streaming, digital media, and advertising-supported models. She has been an independent director on SiriusXM’s board since March 2025, giving her insider knowledge of the company’s strategy and operations.
Under her leadership, Tubi expanded rapidly, reaching more than 110 million monthly active users and establishing itself as a major player in ad-supported streaming by targeting younger audiences. Prior to Tubi, she led Vimeo through its IPO and transformed it into a profitable global video platform with 300 million users.
Earlier roles included executive positions at Amazon and Time Warner in e-commerce, finance, and media. SiriusXM chairman Greg Maffei called her appointment a strategic move, citing her proven ability to scale platforms and lead businesses across both subscription and ad-based models. He emphasized her dual perspective — both as a leader and a board member, as key to building on SiriusXM’s momentum.
Witz’s tenure saw record-high customer satisfaction, record-low churn, and significant growth in in-car subscriptions. Her work also included securing an exclusive advertising partnership with YouTube and expanding SiriusXM’s podcast network with high-profile creators like Megyn Kelly and Alex Cooper. In her farewell statement, Witz said leading SiriusXM had been the most meaningful experience of her career and expressed confidence in Sud’s ability to guide the company forward.
Sud, in her first public remarks as incoming CEO, said she was honored to lead SiriusXM in its next chapter, calling premium audio experiences increasingly vital to the future of entertainment. She added that her time on the board had deepened her appreciation for the company’s strengths and potential. With SiriusXM now generating strong financial results, including revenue growth and near-record free cash flow, the focus turns to how quickly the company can evolve from a satellite radio giant into a dominant audio platform under a CEO whose expertise lies in digital disruption.
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