Marvel’s long‑awaited re‑run of Avengers Endgame raked in Rs 2.5 crore on Tuesday, taking the five‑day tally to Rs 30.75 crore across the subcontinent. \n\nPinkvilla reported the figure and noted the film now sits atop the list of Hollywood re‑releases in the country, nudging past the previous high set by Interstellar. The momentum suggests the movie could close the week near Rs 34 crore if the current pace holds.\n\n## Box‑office battle ahead\n\nThe real test arrives this Friday when Drishyam: The Conclusion – the third instalment of the Ajay Devgn‑led thriller – hits screens during the Gandhi Jayanti holiday. Trade chatter hints that the new domestic thriller could siphon away audiences, especially in tier‑two centres where word‑of‑mouth still drives footfall. If Drishyam pulls a strong opening, Endgame Encore may be nudged out of multiplexes sooner than hoped.\n\nEven with that looming threat, the re‑release still has a shot at a historic milestone. Sanam Teri Kasam currently holds the re‑release crown with Rs 42 crore, a figure Endgame Encore would need to eclipse to become the biggest ever. While the gap looks sizable, the Marvel brand’s resurgence in India – after a few lukewarm outings – fuels optimism among distributors. The upcoming original sequel, Avengers: Doomsday, is slated for later this year, and a solid performance from the encore could act as a confidence boost for the franchise’s Indian rollout.\n\nIndustry insiders point out that the film’s strong showing is partly a nostalgia‑driven rush. Fans who missed the original theatrical run in 2019 are flocking back, and the limited‑time re‑release window adds a sense of urgency. Social media buzz, especially on platforms like Instagram and X, shows fans posting marathon viewing parties and comparing notes on the revamped visual effects. The buzz has translated into steady footfall, with many theatres reporting near‑full occupancy on weekday shows – a rarity for a re‑run.\n\nThe numbers also underline Marvel’s growing clout in the Indian market. After a dip in 2024‑25, the brand appears to be back on track, thanks in part to localized marketing pushes and strategic tie‑ins with Indian influencers. If the film can sustain its current trajectory, it may set a new benchmark for future Hollywood re‑releases, prompting distributors to consider more frequent revivals of past blockbusters.\n\nFor now, the focus remains on the weekend clash. Should Drishyam: The Conclusion underperform, Endgame Encore could comfortably cruise to the Rs 35‑crore mark, cementing its place as the most lucrative Hollywood re‑release in recent memory. If the thriller dominates, the Marvel re‑run may see a sharper decline, but even a modest dip would still leave it well ahead of its predecessor, Interstellar.\n\nEither way, the next few days will decide whether the Marvel juggernaut can write a new chapter in India’s box‑office annals or simply enjoy a respectable cameo before making way for home‑grown drama. Stay tuned as the numbers keep rolling in.