Thursday previews added another $975,000 across roughly 4,000 screens, though the film's opening-weekend projection has come down from earlier estimates topping $20 million.
Seven days of pre-sales for Avengers: Endgame's Chinese re-release wrapped at $3.1 million for the September 25-27 window, according to Koimoi, which cited box office analyst Luiz Fernando. That number puts the Robert Downey Jr. Starrer ahead of the pre-sales totals for Black Panther: Wakanda Forever ($1.1 million), The Marvels ($1.5 million) and Guardians of the Galaxy Vol. 3 ($3 million) in the same market.
It fell just short of Mission: Impossible – The Final Reckoning's $3.2 million pre-sales run in China, per the same report.
The film also played Thursday previews on roughly 4,000 screens, pulling in $975,000 before its official worldwide opening on Friday, September 25.
Here's where it gets interesting for anyone tracking the Marvel re-release as a business story rather than a nostalgia trip. Endgame's China run was, at one point, tracking toward a three-day opening weekend north of $20 million. That estimate has since cooled. Koimoi now pegs the likely range at $14 million to $18 million, still a healthy number for a film theatres have already sold twice before, once in 2019 and again through home video and streaming since.
Context matters here. Avatar's 2021 re-release opened in China at $21.2 million, and Endgame isn't expected to touch that. But Harry Potter and the Philosopher's Stone's 2020 reissue debuted at $13.7 million in the same market, and Endgame has a real shot at clearing that number, which would make it Hollywood's second-biggest re-release opening weekend in China.
What's driving this? Partly curiosity, partly the sheer weight of Endgame as a cultural marker for a generation of MCU fans who watched it in theatres the first time as teenagers. Social chatter around the re-release has leaned heavily on nostalgia. There's also a practical angle. With Avengers: Doomsday and the next Avengers instalment building toward release, studios have every incentive to put the old Infinity Saga capstone back on Chinese screens and remind audiences why they cared in the first place.
Whether that translates into actual weekend numbers is the thing to watch now. Pre-sales and previews are one measure. The real test comes once the film is up against fresh competition for the September 25-27 slot, and China's opening-weekend crowd decides whether a rewatch is worth a theatre ticket in 2026.
Koimoi has noted its figures are estimates from trade sources and have not been independently verified. Expect the numbers to firm up once China's box office trackers post final weekend tallies, likely by Monday.
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