The AI-morphed video of Janhvi Kapoor from Devara’s Chuttamalle song has triggered a firestorm across Telugu cinema, with Megastar Chiranjeevi stepping in to demand accountability. The clip — circulating widely on X, showed Kapoor’s face superimposed onto another body in a suggestive context, sparking outrage not just for the violation of her image, but for what it represents: a new frontier of digital exploitation in Indian film culture. 

Jr NTR had already slammed the act as ‘disgusting’, vowing to ‘not spare the scumbags’. Now, Chiranjeevi has added his voice, calling the content ‘cruel, shameful and completely unacceptable’ in a post that read like a public indictment. He didn’t stop at condemnation. He proposed a structural fix: a dedicated committee working with Cyber Crime units to pursue legal action against creators. 

This isn’t about one actress or one song. It’s about a pattern. The morph surfaced after the release of Devara’s first single, timed to ride the wave of promotional momentum. But instead of boosting visibility, it became a flashpoint for a deeper crisis. One where AI tools are weaponised to degrade women without consequence. Chiranjeevi plans to take this up with the Telugu Film Chamber, Producers’ Council, and other industry bodies. A long-term solution is being discussed, though no timeline has been set. 

The real question now isn’t whether the video should be taken down, it already has. It’s whether the industry can move beyond reactive outrage to build real safeguards. The ball’s in their court. And they’ve got to act before the next morph hits.