The megastar praised the newcomer’s directorial launch, highlighted Sundeep Kishan’s involvement and underscored the Telugu audience’s appetite for fresh storytelling.
A star‑studded endorsement
The buzz around Sigma got a serious lift when Chiranjeevi walked onto the Hyderabad pre‑release stage. The megastar, who has been a fixture in Telugu cinema for decades, used the platform to back the film’s director – Jason Sanjay, the son of Tamil Nadu chief minister Vijay.
“I feel it’s my duty to lift up promising talent,” Chiranjeevi told the gathering, a line that set the tone for his remarks. He singled out Sundeep Kishan, calling the actor a close‑knit part of his own circle, and noted that the young star’s willingness to experiment has always impressed him.
Family ties and film legacies
Jason Sanjay’s lineage was another thread in the conversation. The director’s grandfather, the late S. A. Chandrasekhar, had previously handed Chiranjeevi memorable scripts such as Chattaniki Kallulevu and Devanthakudu. The veteran actor recalled those collaborations, suggesting that the legacy of good storytelling runs deep in the family.
When asked why Sanjay chose the director’s chair over acting, Chiranjeevi laughed that the youngster had inherited a love for writing and direction from his forebears. “He’s drawn to the craft,” the legend said, adding that the upcoming film could be the first rung on a promising ladder.
Trailer talk: crime and confidence
The Sigma trailer, according to Chiranjeevi, blends entertainment with a gritty crime angle. “It’s a story about a person who trusts his own instincts and ignores the noise around him,” he observed, echoing the film’s promotional tagline. The actor’s endorsement of the trailer’s vibe is likely to steer curious fans toward the first look, especially given his massive pull among Telugu audiences.
A nod to the audience’s palate
Beyond the director’s debut, Chiranjeevi used the moment to salute the Telugu market’s openness. “Our viewers will back solid content, no matter the language,” he asserted, a subtle reminder that regional cinema thrives on quality, not just star power.
He also tipped his hat to the production houses behind Sigma – Lyca Productions and Mythri Movie Makers – emphasizing the importance of nurturing fresh blood in the industry.
What’s next for Sigma?
With the pre‑release event behind it, Sigma now gears up for a theatrical roll‑out that could test the waters of a market hungry for crime‑driven narratives. The film’s release date remains unannounced, but the buzz generated by Chiranjeevi’s endorsement may translate into a strong opening, especially in Andhra Pradesh and Telangana where the megastar’s fan base is formidable.
Industry watchers will be keen to see whether the director’s political pedigree adds any weight to the film’s promotion, or if the story and performances will stand on their own. For now, the megastar’s blessing is the loudest signal that the industry is ready to give this newcomer a fair shot.
Stay tuned for the official release calendar and early box‑office predictions as Sigma moves from the red carpet to the silver screen.
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