DeSu7 is already outpacing the competition — before it’s even hit screens. The romantic action thriller, marking actor-politician Dev’s directorial debut and his seventh collaboration with Subhashree Ganguly, is set to release this Saturday, October 17, in the thick of Durga Puja 2026. But unlike past festival releases, this one has been building momentum for nearly a year. For the first time in Bengali cinema history, limited advance booking opened nine to ten months ahead of the theatrical launch, a move that signals unprecedented confidence from producers and an appetite from audiences that’s hard to ignore. Full online ticket sales began today on BookMyShow and District by Zomato, and early reports from WBBO: West Bengal Box Office on X suggest DeSu7 is leading the pack in pre-sales during the high-stakes Durga Puja clash. While four other major Bengali films. Mimi Chakraborty and Srijit Mukherji’s Emperor vs Sarat Chandra, The Eken: Kerala E Kurukshetra, and Nandita Roy and Shiboprosad Mukherjee’s Bohurupi: The Golden Daku, are scheduled for Friday, October 15, DeSu7’s Saturday rollout is a strategic play to capture the peak holiday weekend. In Kolkata’s national cinema chains, ticket prices range from ₹190 to ₹950, depending on theatre and seating category. The film’s appeal isn’t just tied to its star pairing. It also marks Anirban Bhattacharya’s return to Bengali cinema after the recent boycott controversy. The ensemble cast includes Priyanka Sarkar, Rajatabha Dutta, Aparajita Adhya, Kanchan Mullick, and Parthasarathi in pivotal roles. Social media is abuzz. Fans are sharing booking steps, asking for updates, and debating its place among the most anticipated films of 2027. One post calls it “the second most interesting film in 2027 after Varanasi,” while another notes the advance booking will open in eight days. Whether the hype translates into box office dominance remains to be seen. But right now, the numbers point one way: DeSu7 isn’t just launching. It’s already ahead.