Farhan Akhtar Named Emporio Armani Watches’ First Indian Brand Ambassador

Farhan Akhtar has become Emporio Armani Watches’ first-ever Indian brand ambassador in India, a move that shows the luxury label’s growing ambitions in the country’s premium consumer market. The announcement, made on Thursday, positions the actor, filmmaker, producer, and singer as the face of the brand’s timepieces across the nation.

His appointment is not just a commercial choice but a strategic alignment — one rooted in shared values of individuality, reinvention, and timeless style. Emporio Armani cited Akhtar’s versatility across multiple creative disciplines as a key reason for the partnership. Over more than two decades, he has worked in direction, acting, writing, production, and music, carving out a reputation as a multi-faceted public figure who consistently evolves without losing his core identity.

That duality, staying true while transforming. Mirrors the brand’s own philosophy. The collaboration will focus on themes of modern elegance, self-expression, and contemporary design, aiming to connect with younger Indian consumers who view luxury not as a status symbol but as a form of personal narrative. In his own words, Akhtar said, “I’ve always admired Emporio Armani for its ability to remain relevant without chasing trends.