Hathaway and Johnson called out the plastic wrap makeup trend—on camera, in real time.
Anne Hathaway and Dakota Johnson stared at a TikTok trend like it was an alien artifact. The Verity co-stars were shown a video of the plastic wrap makeup hack during an Allure interview — then spent the next minute trying to process what they’d seen. 'What is wrong with people?' Johnson asked, deadpan.
Hathaway followed up: 'No no no. I don’t understand.' They weren’t just reacting to a weird beauty hack. They were witnessing a cultural moment where self-creation has gone full absurd. The trend?
Apply liquid or cream foundation directly onto plastic wrap, let it set overnight, then press the sheet onto your face like a stencil. Blend it in. Done. It’s supposed to save time.
Or so the theory goes. But as Johnson pointed out: 'The makeup doesn’t dry on the plastic in the morning?' Her verdict? 'This is bullsh*t.' Hathaway added that the creator looked better without makeup, 'really beautiful'. Which only deepened the existential dread.
The internet loves its quick fixes. But this one? It’s not about efficiency. It’s about spectacle.
A performance of effortlessness built on a sheet of cling film. And for two Hollywood stars who’ve spent decades mastering their craft, the idea of outsourcing beauty to plastic felt less like innovation and more like surrender. Johnson wasn’t done. She paused, then said, 'Should I maybe go outside, go for a walk, lay under a tree, read a book?' No answer came.
Just silence. Then laughter. The kind that comes when you realise how far we’ve strayed from simple things. The trend lives on, TikTok still serves it up daily.
But now, thanks to Hathaway and Johnson, it also carries a new tagline: Not approved by anyone who’s ever worn lipstick.
Be the first to comment
Join the argument. No password, just your email or a passkey.