The new Navratri‑themed number ‘Jai Ambe Bol’ drops with Ayushmann Khurrana and Sharvari, while netizens split over Himesh’s vocals ahead of the November 27 release.
The Navratri buzz just got louder. A fresh track titled “Jai Ambe Bol” has landed on YouTube, marking composer‑singer Himesh Reshammiya’s inaugural foray into the Garba genre. The song belongs to Sooraj Barjatya’s upcoming family drama Yeh Prem Mol Liya, which is slated to hit theatres on 27 November.
Song details
The visual showcases Ayushmann Khurrana and Sharvari in colourful traditional wear, dancing to a rhythm built around the festive spirit of the nine‑night celebration. Shreya Ghoshal lends her voice to the female portions, while Reshammiya pens the lyrics alongside Mayur Puri. The melody leans on dhol‑driven beats and a chorus that echoes the chant‑like feel of a Gujarati folk gathering.
Public reaction
The clip has already racked up thousands of views, but the comment section reads like a split‑screen. Some fans applaud the upbeat vibe, calling it a potential chart‑buster. Others question whether Reshammiya’s own voice fits the Garba style, suggesting a different singer might have been a better match. One user even urged the composer to give a chance to other vocalists.
What it means for the film
Barjatya’s movies are known for their family‑centric narratives, and the soundtrack usually mirrors that ethos. The title track, released earlier, highlighted the romantic thread of the story, while “Jai Ambe Bol” adds a celebratory layer that aligns with the upcoming Navratri dates starting 11 October. The dual‑song strategy is unusual – the makers have put two numbers out before any teaser or trailer, banking on music to build early hype.
Box‑office outlook
Yeh Prem Mol Liya will share its release window with the action‑drama Gunmaaster G9, starring Emraan Hashmi and Genelia Deshmukh. The clash could split the weekend crowd, especially as both films target family audiences. Still, the early music push might give Barjatya’s project a leg up, especially among viewers who tune in for festive numbers.
The next piece of the puzzle will be the film’s first look or trailer, expected soon. Until then, the Garba track will keep the conversation alive on social platforms, and fans will be watching to see whether the song climbs the charts or fades into the background of the Navratri season.
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