Netflix India is back in the crosshairs — not for a film, not for a series with a big star, but for a show that feels like a social media algorithm on a screen. Sunday Brunch With Kamiya Jani, set to drop every Sunday at noon, has already sparked fury among subscribers who feel they’re being charged for content that looks suspiciously like YouTube filler with a Netflix logo slapped on it. The first episode features Ekta Kapoor and Tusshar Kapoor, yes, the brother-sister duo. Chatting over brunch. That’s it. No plot. No stakes. Just two people eating and talking. And apparently, that’s enough to make some viewers scream into their laptops. Why? Because this isn’t just another celebrity chat show. It’s a sign of what many now see as Netflix’s retreat from original storytelling. Critics are calling it the Indian version of a low-effort American format, the kind you’d scroll past on a phone while waiting for your coffee. Some say it’s not even worth the price of a chai. Others wonder if Netflix is trying to become the streaming equivalent of a viral TikTok loop: endless, disposable, and slightly annoying. The backlash isn’t just about Kamiya Jani. Though her presence as a social media personality is central to the controversy. It’s about what this signals. If Netflix is betting on unscripted, unstructured, celebrity-adjacent content to keep users hooked, then the platform may have lost its way. There was a time when Netflix India was known for bold originals, Sacred Games, Delhi Crime, The Family Man. Now, it’s handing out prime slots to shows that look like extended Instagram Stories. So here’s the real question: will people tune in? Or will this be another one of those “we’ll watch it once” releases that gets buried under a flood of actual entertainment? The first episode drops Sunday. By Thursday, we’ll know if the brunch was worth the bill.