The Academy has named the filmmaker behind @guywithamoviecamera as its social media ambassador for the 99th Academy Awards, set for March 14, 2027, at the Dolby Theatre.
The Academy of Motion Picture Arts and Sciences has handed Reece Feldman the keys to its social channels for awards season. He's been named social media ambassador and red carpet correspondent for the 99th Oscars, a run that takes him from the Academy Museum Gala through the Governors Awards and the Nominees Luncheon, and finally onto the red carpet itself on ceremony night.
Feldman isn't a traditional red carpet reporter. He built his following on @guywithamoviecamera, an account that hands viewers behind-the-scenes footage from sets, premieres and award shows, the kind of access most fans never get. His directorial debut, a short film, premiered at Cannes in 2025 as part of the festival's TikTok partnership, so this isn't his first brush with the industry's bigger rooms.
"Every movie lover's dream is to feel close to the Oscars, and my goal is to bring them as close as I possibly can to that experience," Feldman said in a statement. "It is cinema's most celebrated night, and I'm honored to represent fans and supporters of the filmic arts leading up to and through the ceremony."
The 99th Academy Awards air March 14, 2027, from the Dolby Theatre at Ovation Hollywood, live on ABC at 7 p.m. ET / 4 p.m. PT. The Feldman appointment is the Academy's latest nod toward creators over legacy broadcasters for its online presence, a shift that's been building across award shows for a couple of seasons now.
Indie distribution gets a new outfit
Separately, and further down the trade pipeline, talent scouting and representation firm Blood Sweat Honey has launched a theatrical and digital distribution arm called Cinema Machine. The new division will handle distribution, project development, bookings and contracts for independent filmmakers, and it comes with its own genre label, Graven Image, built specifically for horror, sci-fi and cult titles.
Chad McKim Miller, formerly a VP at Gravitas Ventures, moves over to head distribution and sales at Cinema Machine. Blood Sweat Honey's president, Alex Nohe, co-founded the company back in 2017 with Jeff "The Dude" Dowd, the real-life inspiration for the Coen brothers' Lebowski, and has since worked with more than 500 independent filmmakers trying to find an audience and a distributor.
Two different corners of the same industry, moving at two different speeds. One is a bet on creator-led access at the biggest stage in film. The other is a bet that indie horror and genre filmmakers still need someone fighting for their bookings in a market that keeps getting harder to crack. Whether Cinema Machine's first slate lands before awards season wraps is the thing to watch next.
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