The distributor clinched the package after the Awarapan 2 triumph, as the film’s teaser and title track rack up millions of views ahead of its 27 November launch.
PEN Marudhar emerged victorious in the recent bidding war for the nationwide theatrical rights of Gunmaaster G9, the next Emraan Hashmi vehicle. The deal comes hot on the heels of the box‑office lift delivered by Awarapan 2, which has put the star on a fresh commercial high.
The film’s first glimpse – a teaser dropped in August – has already racked up more than 22 million views on YouTube. Its lead song, Afsaana Banaaya Aapne, reunites Hashmi with composer Himesh Reshammiya after nearly two decades and has crossed the 43‑million‑view mark, dominating India’s music charts.
Trade buzz and audience response
Industry insiders say the combination of Hashmi, director Aditya Datt and Reshammiya creates a familiar, bankable formula. Jayantilal Gada of PEN Marudhar remarked that the buzz around the teaser and the on‑ground excitement for the star made the acquisition a no‑brainer. He added that the film packs the classic ingredients of a theatrical entertainer – action, romance and music – and that the team is eager to bring it to audiences across the country.
The cast rounds out with Genelia D’Souza, Aparshakti Khurana and Abhishek Singh, while production duties are handled by Deepak Mukut, Hunar Mukut and Sangeeta Ahir under the Soham Rockstar Entertainment banner. The movie is a SRE Studio LLP venture and is slated for a worldwide theatrical rollout on 27 November 2026.
The buzz isn’t limited to trade circles. Netizens have taken to social platforms praising the nostalgic feel of the title track, calling it a throwback to Hashmi’s earlier collaborations with Reshammiya. The song’s streaming numbers suggest a strong pre‑release appetite, which could translate into solid opening‑day footfall.
With the distribution rights now locked, PEN Marudhar will steer the film’s release strategy, from multiplex allocations to regional roll‑outs. The company’s track record of handling mid‑budget action‑romance fare adds confidence that Gunmaaster G9 will get a wide screen presence.
As the November release date draws nearer, the next milestones will be the full‑length trailer and a series of promotional events featuring the lead cast. If the current online traction holds, the film could join the ranks of Hashmi’s recent hits that have leveraged music‑driven marketing to boost box‑office numbers.
Fans can expect more updates as the promotional calendar unfolds, but for now the headline is clear: PEN Marudhar has secured the all‑India theatrical pipeline for what promises to be a high‑octane, music‑laden summer offering.
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