Practical Magic 2 Crosses $96M

Practical Magic 2 surpasses the original's global haul — but barely. The sequel is near $100M worldwide, yet flops domestically. The franchise wins on paper. The audience doesn’t show.

By The Ledger3 Oct 20261 min read

Current hype level63

Practical Magic 2 has officially surpassed the worldwide box office total of its 1998 predecessor, becoming the highest-grossing film in the franchise. According to Box Office Mojo data cited by Koimoi, the sequel has reached $96.1 million globally after 21 days in theaters. That’s just under $5 million shy of crossing the $100 million mark — a milestone that would cement its status as the franchise’s top earner.

The original film, starring Sandra Bullock and Nicole Kidman, grossed approximately $94.4 million worldwide over its entire theatrical run. The sequel now holds the record, though it remains unclear whether it will meet or exceed break-even thresholds. The film’s domestic performance in North America is where the story turns sour.

On its third Thursday, it earned only $420,000, marking a 43.1% decline from the prior week. It has since fallen out of the top five at the North American box office. The sequel, released on September 11, was built on the strength of the original’s cult following, which reportedly drove demand for a follow-up.

Yet despite that loyal base, the film has struggled to sustain momentum. Its narrative centers on a multigenerational family of witches cursed to live without love, confronting dark secrets and making sacrifices in an effort to break the spell. While the numbers show progress, the trajectory suggests a film that may have peaked too soon.

The global tally is impressive on paper, but the domestic fade raises questions about long-term viability. The franchise has won the race to the finish line. Now comes the reckoning: how many people actually saw it?