Rahul Sankrityan, director of Ranabaali, is in the eye of a social media storm after a comment about electricity sparked backlash. In a recent interview promoting the film starring Vijay Deverakonda and Rashmika Mandanna, Sankrityan suggested that human health might have been better off without electricity — specifically citing disrupted sleep patterns as a consequence of artificial light. The remark, made during a promotional round, was quickly picked up online. So what happened next? Memes flooded Twitter and Instagram. Users pointed out the irony: no electricity means no cinema, no theatres, no Ranabaali at all. One viral post joked that power companies should cut supply to screening halls showing the film. Others noted the timing, Deverakonda’s comeback project is already under scrutiny, and any controversy sticks. The trolling isn’t just playful. It’s part of a broader trend where every statement from a filmmaker or actor gets dissected, amplified, and weaponized. A casual observation about modern life became a flashpoint for debate. And yet, the film’s release remains unchanged. Ranabaali is still set for a theatrical rollout, with no official delay. The team hasn’t issued a response. But the heat around Sankrityan’s words may already be shaping how audiences approach the film. Whether this becomes a footnote or a full-blown PR crisis depends on how the studio handles it. And whether the next interview includes a disclaimer about not turning off the lights.