During Bigg Boss 20, the star demanded new laws and stricter platform monitoring after AI‑generated videos of himself surfaced.
Salman Khan took the Bigg Boss 20 stage to flag a growing menace: AI‑crafted videos and voice clips that impersonate public figures. The veteran actor‑host said he himself has been featured in such fabricated content and warned that the technology is advancing at a frightening pace.
"Someone made an AI video, or did AI voice dubbing. That is wrong," Khan told the contestants, adding that the ease of manipulation makes it a serious threat. He recounted how a clip of his own likeness was altered and circulated, turning a harmless statement into a targeted insult.
The host drew a line between those who unknowingly share a deepfake and those who deliberately create it. "Now, people who don't know it is AI‑generated content might post that Salman Khan was there. But those who know this reality and still created the video, what kind of people are they?" he asked, before insisting that such offenders deserve jail time.
Khan’s plea went beyond personal grievance. He called for legislation that would compel social platforms to filter and label synthetic media, and urged authorities to set up a clear legal framework. "There has to be a law that needs to be passed, and there has to be censorship on social media. And I am going to take this up very seriously," he declared.
He also reminded fellow celebrities that cyber cells can trace the origin of malicious deepfakes, though he acknowledged that ordinary citizens lack the same resources to combat false narratives aimed at them.
The remarks came as the reality show, which revolves around giving contestants a second chance, continued to churn out drama. Contestant Isha Rikhi was evicted the previous night, while others like Yung DSA and Kanika Mann have already lost one of their allotted lives.
Industry observers note that Khan’s outburst aligns with a broader conversation about digital ethics in India. Recent court cases have highlighted the difficulty of policing AI‑generated content, and the government has hinted at tighter regulations for social media firms. However, critics argue that any censorship must balance free expression with protection against defamation.
For now, the Bollywood heavyweight’s call adds pressure on platforms to tighten their verification processes. Whether lawmakers will act swiftly remains to be seen, but the conversation has undeniably shifted from a niche tech concern to a mainstream media agenda.
The next episode of Bigg Boss 20 airs this Friday, promising more on‑the‑spot reactions from the housemates. Meanwhile, fans and legal experts alike will be watching to see if Khan’s demand translates into concrete policy changes.
Stay tuned for updates on any legislative moves and further statements from the star.
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