Samantha Ruth Prabhu has won a legal reprieve — not from a script, but from the digital ghosts of herself. The Bombay High Court on Thursday granted her interim relief against the unauthorised use of her name, image, and voice online, including AI-generated deepfakes and morphed content. Justice Madhav Jamdar’s order comes after Samantha, currently on maternity leave, filed a petition seeking protection of her personality and publicity rights. She’ll return to work next year, but first, the court says: no more fake versions of her on social media. No more AI chatbots pretending to be her. No more obscene videos stitched together with her face. The court found prima facie evidence of violations, noting that such misuse infringes on her fundamental rights to privacy and dignity. Section 38B of the Copyright Act, which protects moral rights of performers, was invoked. Her advocate, Rashmin Khandekar, laid out a litany of abuses: deepfake clips, voice manipulations, interactive bots. The court ordered takedowns across websites and platforms. This isn’t just about a star’s image. It’s about who owns identity in the age of synthetic media. And for now, the law says it’s still hers.
Photo via Telugu360 - Movie NewsSamantha Wins Battle Against Digital Doppelgängers
Samantha gets court order against AI fakes — and it’s a warning shot to the digital copycats
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