Verity has vaulted past Avengers: Endgame Encore in North America, raking in $40.4 million in six days — and it’s only just getting started. The Anne Hathaway-led R-rated thriller, adapted from Colleen Hoover’s novel, is now the top-grossing film domestically, outpacing the Marvel re-release that was meant to reignite nostalgia ahead of Doomsday. 

Endgame Encore, which debuted a week earlier with special post-credits teases linking to Robert Downey Jr as Doctor Doom, had pulled in $37.5 million by Wednesday. Verity didn’t just beat that number, it surpassed it in half the time. 

The film dropped 32% on its second day but still earned $2.4 million on Wednesday, proving its staying power. With a $40 million budget, it’s already recouped its cost at home and is on track to cross $50 million this weekend. Worldwide, it’s hit $70.9 million and could clear $100 million by Sunday. 

No surprise, then, that trade sources are calling it a financial triumph. Word-of-mouth is strong, the audience is loyal, and the film’s bold tone. A psychological thriller wrapped in erotic tension, seems to have struck a nerve. It’s not just a box office win. It’s a cultural moment for adult-oriented cinema in 2026. 

And yet, the real story isn’t just about numbers. It’s about what this means for the kind of films that get made. And who gets to lead them. A woman in her late 40s, playing a complex, dangerous role, dominating the charts while a superhero re-release limps behind. That’s not just a shift. It’s a statement. 

Verity opens wide in India next Friday. The question isn’t whether it’ll make money here, it’s how much. And whether audiences will finally stop waiting for the next big franchise to save the multiplex.