Yami Gautam didn’t just walk into the IMAX Wadala event — she arrived like a bride from a dream. Gold embroidery, a carriage, a dhol ensemble in yellow and white with pink turbans, smoke bombs bursting at her feet. The whole thing felt less like a trailer launch and more like a wedding that somehow got hijacked by a supernatural thriller. But then again, Nayyi Navelli is about a woman who walks into a house claiming to be a new bride, and might just be a daayan. So maybe the theatrics were on-brand after all. Or maybe they were just marketing overkill. Either way, the film’s premiere event was a full-blown spectacle, even if it left some questions unanswered. The trailer itself dropped on October 16, but the real show was the pre-launch circus: floral mandaps draped across the multiplex, cops stationed outside, food stalls serving jalebi and kulfi like it was Diwali. And Yami? She looked like she’d stepped out of a mythological painting. Her character, Mohini, is described as a ‘nayi naveli’. A new bride with a secret. The tagline says it bluntly: Bhabhi daayan hai. But the event? It was all dulhan, no daayan. No eerie lighting, no haunting chants, not even a single ghost-shaped balloon. Just Sugandha Mishra relentlessly asking how people would react if a beautiful daayan moved in next door. Yami, ever the diplomat, smiled through it. She didn’t bite. She didn’t engage. She gave answers to questions that weren’t asked, about the shoot, the team, the fun. A rare moment of grace in a sea of forced energy. Balaji Mohan, making his Hindi debut after hits in Tamil cinema, was there. So were Aanand L Rai, Himanshu Sharma, and Nikhil Madhok from Amazon MGM Studios. Addinath Kothare, Anurag Thakur, Mita Vashisht, Sonal Jha. Most of the cast showed up. But Sonal Jha? Not a word. Odd, given her role in a film with strong Ramayana roots, and her upcoming turn as Sumitra in Nitesh Tiwari’s Ramayana. Was it oversight? Or was the focus too tightly locked on Yami? The film’s music comes from G.V. Prakash Kumar, its production from Colour Yellow and Amazon MGM. It’s a family entertainer with a twist. Supernatural. Suspenseful. Possibly spooky. But the launch? It leaned hard into celebration, not dread. Halloween’s coming. The audience expected chills. They got chaat instead. So what happens now? The trailer’s out. The hype’s built. The question isn’t whether the film will be watched. It’s whether the story can live up to the spectacle. Because right now, the real mystery isn’t Mohini’s identity. It’s why the makers chose to make a witch’s arrival feel like a wedding reception.