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Vimal Elaichi is at the center of a regulatory probe by the Maharashtra FDA over an advertisement. The agency is examining the ad's content and its compliance with pan masala regulations, following responses from three actors named in the case.
Summarised from CutMirchi’s coverage.
The Maharashtra Food and Drug Administration has received responses from Shah Rukh Khan, Ajay Devgn and Tiger Shroff regarding a Vimal Elaichi ad, completed hearings for two of them and now plans to take further action in the surrogate‑advertising probe.
Maharashtra’s food regulator says the Vimal Elaichi commercial could act as indirect promotion for a banned pan‑masala brand. SRK, Ajay Devgn and Tiger Shroff have replied, with two seeking hearings.
Shah Rukh Khan, Ajay Devgn and Tiger Shroff have answered the Maharashtra FDA’s show‑cause notices over the Vimal Elaichi commercial, and the agency has completed two hearings as it pushes forward with its investigation.