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Khalifa is a film that has found a second life on six OTT platforms since October 9. CutMirchi covers its post-theatrical distribution strategy and how it compares to other releases in the current market.
Prithviraj Sukumaran’s latest film, Khalifa, is set to stream on six OTT platforms starting October 9, including Amazon Prime Video, Aha, ManoramaMAX, Lionsgate Play, STARZPLAY (overseas), and Simply South (overseas).
Parvathy Thiruvothu’s latest Malayalam police drama has turned a quiet opening into a box‑office win, collecting 21.89 crore net in just 16 days and surpassing Prithviraj Sukumaran’s Khalifa, which earned 21.58 crore during its run.
Dulquer Salmaan's I'm Game has shed more than a thousand screens since its opening weekend, with weekday collections cratering. Six days in, it's racing to edge past Khalifa and Thudakkam rather than post a genuine hit number.