Topic
Novig is a sports prediction app that has drawn attention for its latest advertising campaign featuring actress Sydney Sweeney. The campaign, which includes imagery of the actress posing nude with sports equipment, has sparked public discussion and criticism.
Sydney Sweeney went undercover at Santa Monica Pier with a brown wig and casual wear, sharing the outing on Instagram. The move comes amid criticism of her nude ad campaign for sports platform Novig, which drew ire from athletes like Ariarne Titmus and Amy Hunt. She responded with a cheeky follow-up ad questioning speculation about her underwear.
Sydney Sweeney's ad for betting platform Novig, in which she's covered only by footballs and tennis rackets, has drawn sharp criticism from Olympic athletes who say it sexualises women's sport.
Sydney Sweeney goes nude in a new campaign for sports trading app Novig, joining the company as a strategic partner and equity holder ahead of the football season's kickoff.