The Archies actor has been a partner at the Mumbai eatery for four years and now narrates its latest video built around memory and homecoming.
Agastya Nanda has a new credit to his name, and it has nothing to do with a film set. The actor has recorded the voiceover for Project Hum's latest video, the Mumbai farm-to-table spot he's been a partner in for four years now, alongside Raghav, Jatin and Pragun.
The video itself isn't selling food. It's selling the feeling of walking back into a place that already knows you. Agastya's narration runs under a film built around memory, the small rituals of returning somewhere familiar, and the people who make a space feel less like a restaurant and more like home. There's a table waiting for you, the film suggests, whether you've been gone four days or four years.
It's a shift in register for Project Hum's marketing, which has typically leaned on the food itself. This one is quieter. It treats the restaurant as a backdrop for relationships rather than the main event, with the camera lingering on moments between people rather than plated dishes.
Behind the scenes, the video was put together by executive producers Aanya Jain and Meghna Sahgal, producer Bherulal Prajapati, creative producer Vishwa Sankhe and director Tanvi Ghosh. Agastya's voice is the thread that ties the visuals together, standing in for the brand's own telling of what it wants Hum to mean to the people who walk through its doors.
For Agastya, this is a side of his public life that runs parallel to his acting career rather than competing with it. He's been part of Project Hum since well before most of the country knew his name as an actor, and the restaurant's social media has treated him less as a celebrity endorsement and more as one of the people actually invested in the place.
There's no word yet on where this video will run beyond Project Hum's own channels, or whether Agastya has more in the pipeline with the brand. But four years in as a partner, with a voiceover credit now added to the mix, this looks like a relationship that's settled in rather than one built for a single campaign cycle.
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