A manipulated video of the Chuttamalle sequence from Devara: Part 1 has sparked a wave of condemnation after Jr NTR and Janhvi Kapoor publicly denounced its creation and circulation. The clip, reportedly generated using artificial intelligence, alters Janhvi Kapoor’s appearance and inserts sexually explicit content that was never part of the original song. The scene, composed by Anirudh Ravichander and sung by Shilpa Rao, features NTR and Janhvi in a romantic number that became one of the film’s standout moments upon its 2024 release. The altered version, which surfaced online without consent, has drawn sharp criticism for exploiting digital tools to produce non-consensual intimate material. NTR took to social media to label the act as ‘disgusting, sick and shameless’, calling it a betrayal of cultural values deeply rooted in Indian tradition. He specifically referenced ‘Matrudevo Bhava’ — a phrase often invoked to reflect the reverence for women as mothers and goddesses, and questioned how individuals could descend so low as to weaponize AI against a woman in such a degrading manner. Janhvi Kapoor also addressed the issue directly, describing the spread of such AI-generated fakes as ‘disturbing’ and urging the public not to create, share or promote them. She confirmed that legal action would be taken against those involved. The incident points to growing concerns about deepfakes and the misuse of AI to fabricate content involving real people without their permission. While no specific platform or individual has been named in the reports, the case adds to a mounting list of incidents where synthetic media is used to exploit celebrities. No arrests have been made, and the investigation remains ongoing. What happens next depends on whether authorities can trace the origin of the video and hold creators accountable under existing laws. The fallout may also prompt renewed debate over digital safeguards in India’s entertainment ecosystem.