An AI-generated deepfake video using footage from the Chuttamalle song of Devara: Part 1 has sparked a firestorm of condemnation after depicting Janhvi Kapoor and Jr NTR in a sexually explicit and degrading manner. The clip, circulating widely on social media since early October, has drawn sharp criticism from industry figures, with Jr NTR among the first to publicly denounce it, stating he would pursue legal action against those responsible. Now, Vijay Deverakonda has entered the fray, calling the video the 'digital equivalent of sexual assault' and accusing its creators of descending to 'absolute lowlife' levels. Posting on his X account, Deverakonda expressed disbelief at how society has become desensitised to such acts, asking, 'When did we become so insensitive to each other? What kind of parenting is going on? What kind of society are we living in?' He added that while global conversations focus on AI’s threat to jobs and livelihoods, this is how the technology is being misused — not for progress, but for deliberate harm. 'These idiots are using that very technology to do utter nonsense,' he wrote, demanding the harshest possible legal consequences and urging authorities to treat such acts with utmost seriousness. His message was clear: this isn’t just a prank or a viral stunt, it’s an attack on dignity. Deverakonda also voiced full support for those standing against such content. The controversy comes at a time when Deverakonda himself is preparing for the theatrical release of Ranabaali, a pan-India historical action drama co-starring his wife Rashmika Mandanna. The film, produced by Mythri Movie Makers under Naveen Yerneni and Y. Ravi Shankar, will premiere in theatres on October 16, ahead of Dussehra on October 20, with T-Series’ Gulshan Kumar and Bhushan Kumar as presenters. As outrage spreads, the question lingers: can platforms act fast enough to contain the damage. Or will this become another case where digital abuse slips through the cracks?