The quiz show's visuals ran on Dubai's tallest tower as JioHotstar tied up with STARZPLAY to push the platform across the Middle East and North Africa.
Anil Kapoor's quiz show just got an address on one of the tallest buildings on the planet. Visuals from India Ke Top 1% – The Anil Kapoor Show ran on Dubai's Burj Khalifa as part of JioHotstar's Big Bang display, according to Bollywood Hungama.
The timing isn't random. JioHotstar is pushing into the Middle East and North Africa, and it's doing that through a tie-up with STARZPLAY. The Burj Khalifa moment is a billboard for that expansion, a way of telling a regional audience that the platform, and the shows on it, are arriving.
India Ke Top 1% has built a following at home on the strength of its questions and Kapoor's hosting. The format leans on logic, observation and plain common sense rather than trivia for its own sake, and it's built so viewers at home can play along with contestants in real time rather than just watch them sweat it out.
With the STARZPLAY partnership, that same format now has a route into MENA households. Audiences there get a shot at watching the show and, in theory, engaging with it the way Indian viewers already do on weekends.
In India, nothing changes about how or when you catch it. India Ke Top 1% – The Anil Kapoor Show still airs Saturday and Sunday at 8 PM on Star Plus, with the JioHotstar app carrying the interactive play-along layer for anyone who wants to test their own answers against the contestants on screen.
What the Burj Khalifa placement really signals is scale. JioHotstar has been building out its international footprint through the year, and a show fronted by a star as recognisable as Kapoor is a natural pick to lead that charge on a landmark screen seen by millions passing through Dubai. Whether that translates into actual viewership numbers in the Gulf and North Africa is the part nobody can answer yet.
For now, the show stays a weekend fixture on Star Plus at home while JioHotstar figures out how fast it can turn a skyline cameo into subscribers abroad. The STARZPLAY rollout timeline for when MENA viewers get full access hasn't been detailed yet.
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