The social media post by Bhansali Productions coinciding with Shraddha Kapoor's Eetha trailer release has sparked online fury, with fans accusing the house of jealousy.
The day after Shraddha Kapoor’s Eetha trailer dropped, Bhansali Productions took to X with a throwback post celebrating Alia Bhatt’s Gangubai Kathiawadi. The tweet — 'Duniya uski kahaani likh rahi thi, Gangubai ne kalam apne haath mein le li', landed like a grenade in an already charged arena.
No official link between the two films exists. Eetha, directed by Laxman Utekar, is a female-led drama set for December 4, 2026, after being delayed from its original August release to avoid clashing with Yash’s Toxic. Gangubai Kathiawadi, meanwhile, was a box office performer in 2022, but not a direct predecessor or competitor.
Yet, that didn’t stop the internet from drawing parallels. Fans of both actresses flooded social media with accusations of insecurity. One user called it "childish stuff," another labeled it a "cheap move", all pointing to the timing: Karwa Chauth had passed just days earlier, when Bhansali Productions posted Salman Khan and Aishwarya Rai Bachchan stills from Hum Dil De Chuke Sanam, which also drew flak.
The backlash isn’t just about one post. It’s about pattern. The narrative of Bhansali Productions as gatekeepers, using legacy to sideline newer stars, has been simmering. Now, with Eetha, a film positioned as a bold new entry in the female-centric genre, hitting screens, the old guard’s response feels less like tribute and more like a warning.
Eetha’s cast includes Shraddha Kapoor, who’s been building momentum since her comeback roles. Her performance in Eetha is expected to be a career-defining moment. The comparison to Gangubai, a film that redefined female power on screen, is inevitable. But so is the tension.
Whether this post was strategic or accidental matters less than what it reveals: the industry’s obsession with hierarchy, visibility, and perceived threats. The real question isn’t whether Bhansali Productions meant to undermine Eetha. It’s why they felt the need to respond at all.
The film releases on December 4, 2026. Until then, the conversation won’t be about the story, it’ll be about who gets to tell it.
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