A fake AI-generated video of Janhvi Kapoor and Jr NTR from Devara is circulating online, sparking outrage across Tollywood. The clip — allegedly manipulated using deepfake technology, shows the two actors in a fabricated romantic sequence, fueling backlash on social media. In response, Jr NTR has issued a formal statement vowing legal action against those responsible for the misuse of his image and that of his co-star. The controversy has now drawn a powerful voice from the industry’s highest echelons: Chiranjeevi, who has spoken out with rare urgency. His message, posted directly on his Twitter handle, was unambiguous: this isn’t just about one film or one celebrity. It’s about dignity. About consent. About what happens when technology outpaces ethics. He called the creation of such content ‘cruel, shameful and completely unacceptable,’ warning that if left unchecked, it could target anyone. Anytime. He urged the Telugu Film Chamber, Producers’ Council, and Cyber Crime units to form a dedicated task force to track, remove, and prosecute offenders. He also asked fans not to share the video, even as a protest. Because doing so only amplifies harm. The call to report, not repost, landed hard. And while no arrests have been made yet, the momentum is building. The next move? Legal proceedings. Industry-wide policy. A reckoning. The question now isn’t whether someone will act, but how fast.