Five days in, Immortal has done something GV Prakash Kumar's films haven't managed in a while: held the box office's attention without wobbling. According to figures reported by Sacnilk, the film pulled in about Rs 60 lakh on its fifth day, taking its five-day total to Rs 5.72 crore. The daily number hasn't dipped below that Rs 60 lakh mark since release, which is its own kind of story for a mid-budget Tamil release.

GV Prakash has been a leading man for over a decade now, and the honest truth is that very few of those films have actually made his name louder. He's clearly been chasing a genuine hit, and Immortal, directed by Mariyappan Chinna, might be the one that gets there. It's a horror-fantasy-survival thriller built around a vampire mythology, a genre combination Tamil cinema doesn't attempt often.

The film also marks the first Tamil project Kayadu Lohar signed on for, though it isn't the first one audiences saw her in. Its visual effects work reportedly stretched across two years, long enough that Dragon, a film she committed to later, ended up releasing first and became her actual Tamil debut on screen. Immortal gives her more than just presence, too. Her performance has drawn its own share of notice alongside the film's technical work.

And it's the technical work that keeps coming up in conversations around the film. The story and screenplay get credit, as does Sam CS's score, but the CGI is what people keep mentioning. By most accounts it's polished enough that some viewers reportedly couldn't tell where practical filmmaking ended and graphics began, and that confusion seems to have worked in the film's favour rather than against it. A horror film living or dying on whether its effects hold up is a familiar trap, and Immortal appears to have cleared it.

Put it all together and the film looks like a genuine hit for GV Prakash, arguably a stronger outing than his previous release Happy Raja. People familiar with the production suggest he's keen to continue working with Mariyappan Chinna on future projects, though nothing formal has been announced yet.

For now, the number to watch is the daily average. Immortal has been remarkably consistent through its first week, showing none of the front-loaded collapse that a lot of mid-range Tamil releases suffer once the opening weekend crowd thins out. If that Rs 60 lakh floor holds through the coming weekend, the film's total could move meaningfully past where it stands now.

What happens next depends largely on how the film performs once school and college crowds factor in over the weekend, and whether word of mouth keeps pulling in audiences who skipped the opening days.