Practical Magic 2 is limping toward the exit in North America. Less than $4 million from closing its theatrical run, the sequel to the 1998 cult classic has now collected $67.3 million domestically — a figure that’s more than $21 million ahead of the original, but still far from a win. The film, which arrived on September 11 with high hopes, never found its footing. It failed to meet Warner Bros.’ projected $40 million opening weekend, and after a steady decline, it’s now down to fewer than 700 screens. On its fifth three-day frame, it pulled just $1.4 million, a 51.4% drop from the previous week. That’s not a fade. That’s a funeral procession. The numbers don’t lie: despite outgrossing the first film globally, Practical Magic 2 is unlikely to break even worldwide, given its $75 million budget. It did cross $100 million internationally, making it the franchise’s first global hit. But that’s cold comfort when the domestic box office is drying up fast. The film’s fate isn’t just about money. It’s about legacy. The original had a cult following, built on magic, melancholy, and Sandra Bullock’s iconic red dress. This one? It’s got Nicole Kidman, a new generation of witches, and a story about breaking curses through sacrifice. But audiences didn’t show up. Not enough. So what happens next? The film’s streaming future remains unclear. No official word yet on when or where it’ll land. But with theaters emptying and the clock ticking, the real question isn’t whether it made back its cost, it’s whether anyone will ever want to watch it again. And if they do, will it be for the magic… or the memory?
Photo via KoimoiPractical Magic 2 Box Office: Sequel Nears Exit After Underwhelming Run
Practical Magic 2 nears end of theatrical run in North America with less than $4M left to go.
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Practical Magic 2
11 September 2026 · in theatres · cast, trailer and release details
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This article was written by the CutMirchi desk from the reporting above. Facts are attributed to their original publishers.
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