A fresh behind‑the‑scenes video titled “This Is Our Rama” showcases the star’s transformation and the film’s massive set work as promotions ramp up for the November launch.
Ranbir Kapoor’s myth‑based blockbuster Ramayana just released another piece of its promotional puzzle – a behind‑the‑scenes video called “This Is Our Rama.” The clip, which dropped on the film’s official channels early Thursday, offers fans a rare glimpse of the actor in full Rama regalia, complete with prosthetic work and hand‑stitched costumes.
The footage walks viewers through a sprawling set that mimics ancient Ayodhya, complete with towering pillars and a river that required weeks of construction. Action choreography is also on display, with stunt teams rehearsing sword fights and bow‑and‑arrow sequences that promise a visual feast. The production values, according to the video, match what the makers have billed as one of the costliest Indian movies ever attempted.
And the marketing machine is humming. Producer Namit Malhotra has paired the film’s rollout with a collaboration involving MrBeast, the American YouTube phenomenon known for his over‑the‑top challenges. While details of the partnership remain under wraps, the alliance signals an intent to capture attention beyond the usual Bollywood circuit.
But it isn’t just about flash. Director Nitesh Tiwari, who earned accolades for Dangal and Chhichhore, is steering the narrative toward a blend of reverence and spectacle. The BTS reel hints at a careful research phase, with historians consulted for set authenticity and VFX teams layering digital extensions onto real‑world locations.
So far, the response on social platforms has been a mix of awe and skepticism. Some viewers praise the sheer scale and Kapoor’s dedication to embodying the legendary prince, while others question whether the visual grandeur will translate into a compelling story. The first single, “Jai Jai Ram,” has already amassed millions of streams, adding to the buzz.
The film’s ensemble includes Sai Pallavi and Yash in pivotal roles, though their characters remain under‑wrapped. Their involvement adds further star power, especially given Yash’s recent pan‑India successes.
With a Diwali‑season release slated for early November, the team appears intent on keeping the conversation alive through a steady drip of content – posters, teasers, and now this BTS glimpse. If the promotional push continues at this pace, the film could dominate the festive box‑office landscape, competing with other big‑budget releases slated for the same window.
The next milestone? A full‑length trailer expected next week, followed by a worldwide premiere that will likely be streamed live for fans unable to make it to theatres. Until then, “This Is Our Rama” serves as the most concrete promise yet that Ramayana will be a visual extravaganza worth the wait.
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