South Park is now, officially and briefly, South America. That's the joke Trey Parker and Matt Stone dropped on X on Tuesday, September 8, two days after the show picked up its fifth Emmy for Outstanding Animated Program.

The post came dressed up as a corporate announcement, complete with an altered logo swapping "Park" for "America." "Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA," the statement read, according to OK! Magazine. It's a jab at President Donald Trump, who has spent recent months pushing to rename American geography, the Gulf of Mexico became Gulf of America by executive order, and Lake Ontario got the same treatment on US-facing maps.

Apple and Google largely fell in line. Google Maps now shows "Lake America" to users inside the US while Canadian users still see Lake Ontario, per Wonderwall's report citing the BBC. MapQuest hasn't budged. Neither has Oswego County, New York, or the Seneca Nation, which has objected on the grounds of the lake's Indigenous history. New York Governor Kathy Hochul has also pushed back on the change.

The dig at Paramount

Parker and Stone didn't stop at Trump. The same statement thanked "our parent company Paramount -- a Skydance Capitulation," a clear reference to Paramount's $16 million settlement with Trump over a lawsuit tied to CBS News' editing of a 60 Minutes interview with Kamala Harris. It's not the first time the pair have used South Park's own platform to needle the people who sign their checks, and it won't be the last.

The internet split along predictable lines. Some MAGA-aligned accounts called the joke tired. Plenty of others didn't. "Parker and Stone have apparently selected industrial-grade contempt, and I am here for it," one user wrote, quoted by OK! Magazine. Another framed it as something sharper than a Trump joke: "Two creators confident enough to publicly ridicule their own parent company with its own microphone."

Nobody, including South Park itself, is pretending the name change is permanent. It's a bit, timed for maximum attention around the show's return.

Season 29 premieres Wednesday, September 16, at 10 pm ET/PT on Comedy Central, with new episodes hitting Paramount+ the next day in the US, Canada and Australia and rolling out internationally after that. Whether the show keeps hammering Trump's renaming spree once the season actually airs, or moves on to whatever fresh controversy the week throws up, is the only real open question here. Parker and Stone have never been shy about picking a target and sticking with it.