Six weeks in, and Spider-Man: Brand New Day is still finding cinemas willing to run it. The Tom Holland film picked up Rs 3.25 crore (Rs 2.65 crore nett) in its sixth week at the Indian box office, per Pinkvilla's tracking. That's a 53 percent fall from Week 5, which sounds brutal until you remember what the film has already banked.

The running total now stands at Rs 582.75 crore gross, Rs 481.40 crore nett, over 42 days. Throw in 3D collections and the real gross touches Rs 641 crore across five weeks of release. For a film that's technically on its way out, those are not small numbers.

Riding on IMAX, mostly

What's keeping it alive at this stage is IMAX. Regular screens have thinned out the way they do for any film past the month mark, but the large-format shows are apparently still pulling audiences, and that's doing most of the heavy lifting in Week 6. Pinkvilla's trade estimate has the film settling somewhere between Rs 585 crore and Rs 590 crore gross by the time it exits theatres, with the 3D-inclusive final tally expected to land near Rs 650 crore.

Either way, Brand New Day has already cleared the bar for an All-Time Blockbuster tag in India, and it's done something only two other Hollywood titles have managed here. Per the same tracking, it's crossed two crore footfalls at the Indian box office, a mark held before this only by Titanic and Avengers: Endgame. That's the whole club. Three films, decades apart, one from 1997, one from 2019, and now this.

What it sets up

The obvious next question is Avengers: Doomsday, and trade is already looking ahead to it. Can it do what Brand New Day couldn't, and actually get past Titanic's number in India? Nobody's putting a figure on that yet, it's too early and there's no release-week data to work with, but the comparison is going to follow Doomsday around from the day it opens.

There's a broader conversation happening online too, about how much ticket price inflation is propping up numbers like these compared to a decade ago. Fair point, and worth keeping in mind before anyone starts ranking these grosses purely against each other. Footfalls, in that sense, tell you more than the crore figure does, and that's precisely why the two-crore club matters more here than the rupee count.

For now, Brand New Day is winding down its run quietly, gaining a crore here and there off IMAX loyalists while the industry's attention shifts to what Doomsday can do with the record next.