The action thriller lands in cinemas on September 24, with a Rs 500 premiere cap, a special pre‑show on September 23, and a Rs 1 crore welfare contribution from the makers.
The Andhra Pradesh government has just issued a formal order that raises ticket prices for Nani’s upcoming film The Paradise.
The order, signed by the Chandra Babu‑led administration, sets a Rs 500 ceiling for the film’s premiere show on Wednesday evening. Regular screenings through the weekend will cost Rs 225 in single‑screen halls – a Rs 48 bump – and Rs 390 in multiplexes, a Rs 95 rise.
After the weekend window, the rates settle at Rs 200 for single screens and Rs 340 for multiplexes for the next ten days. The government also mandated that the producers put aside Rs 1 crore for the Telugu Film Industry Employees Welfare Committee.
Across the border, Telangana’s authorities have mirrored the move. They cleared a similar price hike and gave the green light for a special screening on September 23 at 6:30 PM, just a day before the official release.
The Paradise, directed by Srikanth Odela and backed by SLV Cinemas, is billed as an action thriller rooted in the struggles of a tribal community. Nani, the film’s star, has been busy promoting the project, and the ticket‑price news adds another layer of buzz ahead of the September 24 launch.
Industry insiders say the hike is part of a broader push to boost box‑office receipts for big releases while also supporting the film‑industry workforce. The one‑crore contribution is a standard ask in recent government orders, aimed at strengthening welfare schemes for behind‑the‑scenes staff.
Fans in Hyderabad and Vijayawada are already checking booking portals, hoping the higher price won’t deter them from catching the opening night. The special screening in Telangana is expected to draw a packed house, given the limited 6:30 PM slot and the Rs 500 cap that includes GST.
For cinema‑goers in Andhra Pradesh, the advance bookings are set to open soon, once the ticket‑price framework is fully implemented. Trade analysts predict that the hike could push the film’s opening‑day collection into the high‑two‑digit crore range, provided the audience turns up in force.
The move also signals that state governments are willing to intervene directly in pricing for high‑profile releases, a trend that could reshape how big‑budget Telugu films are marketed in the coming months.
All eyes will be on the box‑office numbers after the September 24 debut, and whether the welfare contribution translates into tangible benefits for industry workers.
What’s next? The film rolls out across single screens and multiplexes on Friday, with the special Telangana show on Thursday night. The first weekend’s earnings will set the tone for the film’s ten‑day run, and the welfare fund will be monitored by the industry’s employee committee.
Stay tuned for opening‑day figures and reactions from the tribal‑community advocates who have praised the film’s premise.
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