A playful Instagram clip shows the two stars grooving to the Prem Keetanu track 'Ishq Ka Ghulam' just days before the film hits theatres on Gandhi Jayanti, with Varun's dog Joey stealing the limelight.
Varun Dhawan and Veer Pahariya teamed up for a light‑hearted Instagram reel that has already gone viral. The pair sync‑step to the peppy number "Ishq Ka Ghulam" from the upcoming romantic comedy‑drama Prem Keetanu, while Dhawan's four‑legged sidekick Joey darts around, stealing most of the screen time.
The short video, posted on Veer's official handle, opens with the two actors matching each other's moves before Joey jumps in, wagging his tail and adding a dose of canine charm. The caption reads "Teen Bhai, Teeno Tabaahi" followed by a string of emojis, hinting at the mischievous vibe the duo wanted to convey.
Prem Keetanu, slated for a Gandhi Jayanti release on October 2, is Veer's first foray as a romantic lead. He plays Vishal, a laid‑back college student navigating friendships, ambitions and the turbulence of first love. The film adapts the Malayalam hit Premalu and is directed by Apoorv Singh Karki, whose recent work includes the gritty drama Sirf Ek Bandaa Kaafi Hai. Newcomer Aafiya Sayed joins Veer as the female lead, while Aparshakti Khurana provides comic relief alongside veterans Rakesh Bedi and Nikhil Vijay.
The dance clip arrives at a crucial moment in the film's promotional calendar. With just a few days left before the theatrical debut, the makers have been rolling out teasers, behind‑the‑scenes snippets and character posters. This particular reel adds a playful, informal touch that contrasts with the more polished trailers released earlier.
Fans have taken to the comment section in droves, sharing memes of Joey's unexpected cameo and praising the chemistry between Dhawan and Pahariya. Some users noted that the video showcases the actors' willingness to engage directly with their audience, a strategy that has paid off for many recent releases.
Industry observers point out that leveraging a star's pet in promotional content is a growing trend, especially on platforms where short, quirky videos thrive. While the stunt is light‑hearted, it also serves a clear purpose: keeping Prem Keetanu in the social media conversation as the release window narrows.
The film's distribution is handled by Avanika Films, co‑presented with Phars Film and in association with Bhavana Studios. With the holiday weekend aligning with the release, box‑office expectations are high, and the added buzz from the dance video could translate into stronger opening numbers.
As the countdown ticks down, the next promotional push is expected to be a televised interview series featuring the lead cast. Whether Joey's cameo will become a recurring motif in the campaign remains to be seen, but for now, the furry interloper has certainly captured the internet's attention.
The October 2 premiere will be the first chance for audiences to see how Vishal's story unfolds against the backdrops of Uttar Pradesh and Delhi‑NCR, and whether the on‑screen chemistry hinted at in the dance video lives up to the hype.
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