Vedang Raina, fresh off his turn in Jigra, will be the face of Tommy Hilfiger’s 2026 fall‑winter watch campaign across India. The brand announced the partnership on Thursday, positioning the actor as its new ambassador for the season’s timepiece range.

Raina’s quote to the outlet summed up his excitement: “Tommy Hilfiger has always represented a certain kind of confidence, the kind that doesn’t need to announce itself. It’s classic, it’s sharp, and it never goes out of style. A watch is the one detail that quietly says everything about a person, and I think Tommy Hilfiger Watches does that beautifully. To represent the brand for this campaign in India is an incredible opportunity.”

The collection itself leans on the label’s American design roots, marrying traditional silhouettes with modern detailing. While the exact models haven’t been unveiled, the campaign imagery will showcase Raina wearing pieces that balance heritage aesthetics with contemporary flair, aiming to attract a younger demographic that craves both nostalgia and novelty.

A strategic move for both sides

For Tommy Hilfiger, the choice of Raina signals a shift toward Indian talent that resonates with the millennial and Gen‑Z crowd. The brand has been expanding its footprint in the sub‑continent, and attaching a recognizable actor to its watch line could bridge the gap between high‑end fashion and everyday style.

Raina, meanwhile, is building a portfolio that stretches beyond the silver screen. After debuting in The Archies and making a theatrical splash with Jigra alongside Alia Bhatt, he’s now eyeing projects that blend cinema with lifestyle branding. He’s also slated to appear in a Maddock Films drama helmed by Jagdeep Sidhu, a venture that could further cement his standing in the industry.

Industry insiders note that this isn’t Raina’s first brush with fashion houses, but it is his first foray into the watch segment. “The watch market in India is booming, and having a fresh face like Vedang helps the brand tap into that momentum,” said a marketing analyst familiar with the deal.

What this means for the actor’s trajectory

The ambassador role dovetails neatly with Raina’s upcoming film commitments. Rumours swirl that he may reunite with Imtiaz Ali after their collaboration on Main Vaapas Aaunga. If those talks materialise, the actor could be juggling a high‑profile film and a major brand campaign within the same year.

Fans have taken to social media, cheering the pairing and speculating about the style direction of the campaign. Some are already curating wish‑lists of the anticipated watches, hoping the designs will hit stores by the end of the year.

The partnership will roll out across print, digital, and outdoor media, with a series of short videos slated for release on Instagram and YouTube. The brand hopes the visual narrative will highlight the watch as a subtle statement piece, echoing Raina’s own words about understated confidence.

As the fashion calendar moves toward the festive season, both Tommy Hilfiger and Vedang Raina stand to benefit from the heightened consumer attention. Whether the campaign translates into measurable sales spikes remains to be seen, but the buzz it has generated suggests a promising start.

The first wave of ads is expected to hit Indian billboards and social feeds in early October, with retail availability slated for the holiday shopping window. Keep an eye on the actor’s Instagram for behind‑the‑scenes snaps and the brand’s official channels for the full reveal.