Prem Keetanu’s third day at the box office was a quiet exit. Just ₹31 lakh net in India, down 11.4% from Day 2. The film, Veer Pahariya’s debut, has now grossed ₹1.38 crore across India after three days — barely enough to cover its reported ₹3 crore budget, let alone make a dent in the market. It’s not even close to breaking even. The numbers don’t lie: this one’s going nowhere fast. And it’s not for lack of effort. The film opened on October 2, right into the teeth of Ajay Devgn’s Drishyam: The Conclusion, a blockbuster with momentum, star power, and a built-in audience. Prem Keetanu had no shot. Not even a chance. The story. Vishal (Pahariya) chasing Suhani (Aafiya Sayed), while tangled in a rivalry with Ranjeet (Aparshakti Khurana), a man who’s both corporate and arrogant, felt familiar. Too familiar. The kind of romance that plays better on paper than in a packed theatre. The film’s release timing was already a gamble. Now, with the numbers flatlining, the only real question left is whether the makers will pull it from screens before the weekend ends. Or if they’ll just wait for the digital window, where the losses might be slightly less visible. One thing’s certain: Veer Pahariya’s entry into cinema didn’t go viral. It didn’t even get a standing ovation. It just… faded. And by Friday morning, it’ll be forgotten.