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Veer Pahariya in a promotional still from Prem KeetanuPhoto via The Free Press Journal

Veer Pahariya’s Debut Falters Before It Begins

Prem Keetanu's third-day collection drops to ₹31 lakh, down 11.4% from Day 2, with total India net at ₹1.16 crore. Film, budgeted at ₹3 crore, struggles against Drishyam: The Conclusion. Debutant Veer Pahariya’s romantic drama fails to gain traction.

By Day One1 min read

In this story

Current hype level66

Prem Keetanu’s third day at the box office was a quiet exit. Just ₹31 lakh net in India, down 11.4% from Day 2. The film, Veer Pahariya’s debut, has now grossed ₹1.38 crore across India after three days — barely enough to cover its reported ₹3 crore budget, let alone make a dent in the market.

It’s not even close to breaking even. The numbers don’t lie: this one’s going nowhere fast. And it’s not for lack of effort. The film opened on October 2, right into the teeth of Ajay Devgn’s Drishyam: The Conclusion, a blockbuster with momentum, star power, and a built-in audience.

Prem Keetanu had no shot. Not even a chance. The story. Vishal (Pahariya) chasing Suhani (Aafiya Sayed), while tangled in a rivalry with Ranjeet (Aparshakti Khurana), a man who’s both corporate and arrogant, felt familiar.

Too familiar. The kind of romance that plays better on paper than in a packed theatre. The film’s release timing was already a gamble. Now, with the numbers flatlining, the only real question left is whether the makers will pull it from screens before the weekend ends.

Or if they’ll just wait for the digital window, where the losses might be slightly less visible. One thing’s certain: Veer Pahariya’s entry into cinema didn’t go viral. It didn’t even get a standing ovation. It just… faded.

And by Friday morning, it’ll be forgotten.

Drishyam: The Conclusion poster

About the film

Drishyam: The Conclusion

2 October 2026 · in theatres · cast, trailer and release details

Prem Keetanu poster

About the film

Prem Keetanu

2 October 2026 · in theatres · cast, trailer and release details

Box office collection trackerLatest India net, gross and worldwide totals for every film in cinemasOpen →

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This article was written by the CutMirchi desk from the reporting above. Facts are attributed to their original publishers.

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