Vibe has closed its theatrical run with a 55.86% deficit — a quiet collapse for a film that began with promise. Kunal Kemmu’s second directorial, released on September 18, clashed with Kareena Kapoor Khan’s Daayra, but even without direct competition, the comedy never found its footing beyond the opening weekend. It started with ₹1.7 crore net on Day 1 and reached ₹7.45 crore after the first seven days. That momentum stalled as newer releases entered the fray, and though the film held screens for nearly a month, it failed to sustain interest. By the end of its 27-day run, Vibe had grossed ₹15.45 crore net in India and ₹18.23 crore with overseas earnings totaling just ₹2.05 crore. The worldwide total came in at ₹20.28 crore. The film was reportedly made on a budget of ₹35 crore. At 44.14% recovery, it falls short by more than half. According to Koimoi’s parameters, this qualifies as a box office flop. In contrast, Kemmu’s debut directorial, Madgaon Express (2024), earned ₹36.81 crore net in India by the end of its run, nearly 58% more than Vibe. The film stars Kunal Kemmu in the lead role alongside Sparsh Shrivastava and Preity Zinta, who took on a role described as ‘unlike anything she has played before’. Written and directed by Kemmu, produced by Chirag Nihalani under Drongo Films, and presented by Amazon MGM Studios, Vibe also features Vanshika Dhir, Yashpal Sharma, and Dinesh Lal Yadav. Despite mixed-to-positive reviews upon release, the film’s commercial performance did not reflect the critical reception. Its lack of strong word-of-mouth or repeat bookings sealed its fate. There were no major marketing stunts, no viral moments, no social media firestorm. Just a steady decline from a modest start. The absence of a loud exit makes the numbers feel heavier. This isn’t a disaster that screams. It’s a failure that whispers. And yet, the numbers remain: ₹20.28 crore. A film that played theatres across India, lasted three weeks, and still didn’t break even. The story isn’t about what happened on screen. It’s about what didn’t happen in the auditoriums.