Topic
Madhuri Dixit, Kartik Aaryan, and Saif Ali Khan are the latest celebrities to join brand endorsement campaigns. Their new roles highlight partnerships with a frozen food company, a watch line, and a luggage brand, reflecting current marketing strategies in India’s consumer market.
Madhuri Dixit has signed on as brand ambassador for Madhusudan Frozen, the dairy company's newly launched frozen foods arm, for a two-year partnership built around its farm-to-freezer sourcing model.
Kartik Aaryan has teased a new Armani Exchange Watches campaign timed to the festive season, even as he shoots Captain India in London after recovering from an injury.
Saif Ali Khan has been named brand ambassador for Magnum by Safari, the luggage label sold exclusively on Flipkart, with a campaign built around the tagline 'Swag On The Move.'