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FICCI Frames 2026 brought together industry leaders to discuss evolving audience trends and cinematic strategies. The event featured insights on regional viewing patterns, release timing, and the challenges of targeting Hindi film audiences.
Ayushmann Khurrana's Udta Teer casts him as a Pakistani spy who loses his memory, turning a premise built for a thriller into a comedy caper that echoes his Vicky Donor and Dream Girl era.
At FICCI Frames 2026, the makers of Anupamaa surprised the media by revealing that the show enjoys a larger male audience than female, with anecdotes ranging from milkmen to commuters tuning in each evening.
At FICCI Frames 2026, Warner Bros Discovery's Denzil Dias explained how holding Obsession back two weeks, launching against IPL matches and skipping upfront marketing helped the film multiply its opening weekend twelvefold in India.
At the FICCI Frames conference, Ajay Devgn argued that Hindi movies face a unique audience puzzle, citing shifting dialects and class divides, while promoting his upcoming thriller Drishyam The Conclusion slated for October 2.
Ajay Devgn told a Mumbai panel that his upcoming film Drishyam The Conclusion outshines the 2022 sequel, praised its character focus and confirmed a October 2 release with Rs 25 crore already booked.