Topic

#IndianE‑commerce

Everything the desk has filed on Indian E‑commerce.

Alia Bhatt and Ranbir Kapoor posing for Myntra Big Fashion Festival campaign

Alia Bhatt and Ranbir Kapoor Front Myntra’s Big Fashion Festival

Myntra has launched its Big Fashion Festival campaign starring Alia Bhatt and Ranbir Kapoor. The ads turn ordinary triggers – a stray scrunchie or a lucky card game – into comic reasons to shop, with the sale kicking off on 8 October and featuring more than eight million styles.

4 hours ago3 min