Topic

#Influencers

Everything the desk has filed on Influencers.

A screenshot of a Twitter/X thread filled with identical glowing reviews for a Kannada film, showing repetitive phrases like 'epic climax' and 'next level for Sandalwood'.

Kannada Films Face Paid Review Scandal Amid Marketing Chaos

Kannada cinema is grappling with a growing scandal as insiders reveal systematic use of paid influencers to flood X and Instagram with identical positive reviews. The trend undermines genuine criticism and confuses audiences about authentic reception.

3 hours ago2 min