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PVR INOX is a major Indian cinema chain involved in theatrical distribution and exhibition. CutMirchi covers its film deals, ticket sales, promotional campaigns, and screening strategies for upcoming releases.
The third instalment of the Drishyam franchise is pulling in record advance bookings, with over 1.29 lakh tickets sold at the country's biggest cinema chains before the film even hits screens on Friday.
The third instalment of the Drishyam franchise has sold more than a hundred thousand tickets in the top three national chains, sparking talk of a Rs 50 crore opening and potential record‑breaking totals for Ajay Devgn.
The third instalment of the Drishyam franchise sold 76,000 tickets on its opening day at India's top multiplex chains, positioning it for a net collection of around Rs 55 crore, according to trade forecasts.
PVR INOX has rolled out a limited‑time deal: buy four tickets for Drishyam The Conclusion and receive a complimentary plate of pav bhaji, echoing the franchise’s long‑standing food gag.
Akshay Kumar's next comedy, tentatively titled Mauja Hi Mauja, has fetched a Rs 60 crore distribution agreement with PVR Inox. The deal, an advance commission‑based one, pushes the film toward a Rs 130 crore break‑even target and sets the stage for a late‑2027 launch.
Marvel's Avengers Endgame Encore has moved about 85,000 advance tickets in India's biggest chains, hinting at a Rs 7‑8 crore opening, though limited screens curb a Rs 10 crore day‑one target.
PVR Inox has agreed to pay Rs 100 crore for the nationwide theatrical rights of Salman Khan’s upcoming film Monster, slated for an Eid 2027 release. The deal, reported by multiple trade outlets, underscores the star’s box‑office pull and the film’s high‑budget spectacle.
PVR INOX's Kamal Gianchandani dismisses fears of a screen-sharing crunch this December, when Avengers: Doomsday, Dune: Part Three, Jumanji: Open World and King all clash for audiences.
PVR INOX has proposed scrapping the Virtual Print Fee for every producer, replacing it with a weekly per-show charge or a revenue-share cut. The CCI is taking public comments until October 1, 2026.