Bollywood
Court Orders PVR INOX to Pay ₹20k After 22-Minute Cinema Ads Spark Backlash
PVR INOX has been ordered to pay ₹20,000 in compensation after a Hyderabad court ruled that a 22-minute ad block before Kubera crossed the line.
9 Oct 20261 min
Topic
#PVRINOX
PVR INOX is a major Indian cinema chain involved in theatrical distribution and exhibition. CutMirchi covers its film deals, ticket sales, promotional campaigns, and screening strategies for upcoming releases.
Breaking Hype
Drishyam 3 Shatters Advance Ticket Numbers Ahead of Friday Release
The third instalment of the Drishyam franchise is pulling in record advance bookings, with over 1.29 lakh tickets sold at the country's biggest cinema chains before the film even hits screens on Friday.
30 Sept 20262 min
Breaking Hype
PVR INOX Serves Free Pav Bhaji With Four Drishyam Tickets
PVR INOX has rolled out a limited‑time deal: buy four tickets for Drishyam The Conclusion and receive a complimentary plate of pav bhaji, echoing the franchise’s long‑standing food gag.
27 Sept 20262 min
Breaking Hype
Akshay Kumar's 'Mauja Hi Mauja' Nets Rs 60 Crore PVR Inox Deal
Akshay Kumar's next comedy, tentatively titled Mauja Hi Mauja, has fetched a Rs 60 crore distribution agreement with PVR Inox. The deal, an advance commission‑based one, pushes the film toward a Rs 130 crore break‑even target and sets the stage for a late‑2027 launch.
25 Sept 20263 min
Breaking Hype
Avengers Endgame Encore Nets 85,000 Advance Tickets in India
Marvel's Avengers Endgame Encore has moved about 85,000 advance tickets in India's biggest chains, hinting at a Rs 7‑8 crore opening, though limited screens curb a Rs 10 crore day‑one target.
24 Sept 20262 min
Breaking Hype
PVR Inox shells out Rs 100 crore for Salman Khan’s Monster
PVR Inox has agreed to pay Rs 100 crore for the nationwide theatrical rights of Salman Khan’s upcoming film Monster, slated for an Eid 2027 release. The deal, reported by multiple trade outlets, underscores the star’s box‑office pull and the film’s high‑budget spectacle.
24 Sept 20262 min
Box Office
PVR INOX Exec Says December's Four-Film Screen Clash No Problem
PVR INOX's Kamal Gianchandani dismisses fears of a screen-sharing crunch this December, when Avengers: Doomsday, Dune: Part Three, Jumanji: Open World and King all clash for audiences.
24 Sept 20262 min
Box Office
PVR INOX Offers To Scrap VPF Charge For All Films
PVR INOX has proposed scrapping the Virtual Print Fee for every producer, replacing it with a weekly per-show charge or a revenue-share cut. The CCI is taking public comments until October 1, 2026.
15 Sept 20261 min