The actress posted a monochrome getting-ready video with the Prem Keetanu song 'Ishq Ka Ghulam' playing, tagging Veer Pahariya directly.
Veer Pahariya just picked up an unexpected co-sign. Ananya Panday posted a black-and-white behind-the-scenes clip on her Instagram Story on Monday, getting ready for something off-camera, with 'Ishq Ka Ghulam' running underneath. She tagged Veer and wrote, "Can't stop listening to this song @veerpahariya 👀👀".
That's it. That's the whole moment. But in the churn of Bollywood promo cycles, a shout-out like this from someone with Ananya's following counts as a small win for a track trying to find its footing.
'Ishq Ka Ghulam' is sung by B Praak and belongs to the soundtrack of Prem Keetanu, the film Veer Pahariya is currently fronting. The song leans romantic, almost mournful in places, and it's been doing rounds online since it dropped, though nowhere near viral territory yet. Ananya's Story doesn't change that overnight, but it does put the song in front of an audience that might not have been actively looking for it.
There's no indication the two have worked together or have anything professional in common right now. This reads like exactly what it looks like, an actress genuinely into a song and giving credit where she felt it was due. No press event, no promotional tie-up mentioned anywhere, just a Story post with a tag.
For Veer, though, the timing works. Prem Keetanu is still in that phase where every bit of music buzz matters, before the film itself becomes the conversation. A track getting picked up organically by someone outside the film's own promotional machinery is worth more, frankly, than a scheduled interview mention would be. It suggests the song has legs beyond the people paid to talk about it.
Whether this turns into anything bigger, a reel, a collab, a joint appearance, is anyone's guess at this point. Nothing in either camp suggests it will. Sometimes a shout-out is just a shout-out, an actress liking a song enough to tell her followers about it while she's doing her hair.
What happens next is really down to Prem Keetanu's own release calendar and how the rest of its soundtrack lands. 'Ishq Ka Ghulam' has one more famous fan now. Whether that turns into streams, or into more people asking who Veer Pahariya is, will show up in the numbers over the coming weeks.
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