A clip from Muzaffarpur’s Cine Galaxy shows audiences removing footwear as a sign of respect for the film’s Chhath Puja sequence, sparking online buzz.
Fans in Muzaffarpur pulled off their shoes before stepping into Cine Galaxy to watch The Vvaan, and the clip has been looping across Instagram and Twitter. The footage shows a line of patrons kneeling, slipping off sandals and placing them neatly by the aisle – a gesture most Indian audiences reserve for temples or holy festivals.
The Vvaan, starring Sidharth Malhotra and Tamannaah Bhatia, has been riding a solid box‑office wave. According to trade tracker Sacnilk, the film netted about eight crore on its opening day and climbed to a 33.60‑crore net weekend. Monday added another five‑plus crore, pushing the four‑day total past 38 crore. Critics are split, but the numbers suggest the Chhath Puja sequence is resonating with viewers beyond the usual fan base.
Why the footwear removal mattered
Chhath Puja, a four‑day harvest festival celebrated across Bihar and Uttar Pradesh, involves sunrise offerings to the sun god and a strict code of purity. Removing shoes before entering a sacred space is a long‑standing custom, and the film’s depiction of the ritual appears to have triggered a spontaneous homage from the local crowd.
Producer Ekta Kapoor and actress Shweta Tiwari shared the video on their Instagram stories, adding a thumbs‑up emoji. Actor Anup Soni chimed in with folded‑hands emojis, turning the clip into a mini‑trending moment. The reactions hint at a wider cultural conversation – when a mainstream Bollywood release mirrors a regional tradition, the audience often mirrors the reverence.
The Free Press Journal gave The Vvaan a modest 2.5‑star rating, praising its visual flair but calling out Deepak Kumar Mishra’s direction as uneven. Still, the outlet noted that fans of Sidharth Malhotra will find the film a must‑watch, a sentiment echoed in the social‑media surge.
The viral clip has also sparked speculation about the film’s weekday run. With the weekend numbers already strong, marketers are hoping the cultural buzz will translate into steady footfall as schools reopen after Chhath. If the shoe‑removal trend catches on in other towns, it could become an accidental promotional stunt, driving curious onlookers to the theatres.
For now, the internet is buzzing with memes, side‑by‑side comparisons of the cinema floor and temple courtyards, and a handful of jokes about “shoe‑free screenings.” Whether the gesture will become a repeatable fan‑ritual remains to be seen, but it’s clear The Vvaan has struck a chord that goes beyond its action‑packed storyline.
The next box‑office update is due this Friday, when the film’s weekday earnings will be tallied. If the Chhath‑inspired reverence holds, The Vvaan could edge closer to the 45‑crore mark that trade analysts have earmarked as a benchmark for a hit.
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