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Farah Khan speaking into her phone, standing in front of a construction sitePhoto via Bollywood Hungama - Features

Farah Khan Slams Media Over Viral Fire Video: 'Clickbait Can't Be Everything'

Farah Khan calls out media over viral fire video, clarifies building was under construction

By The Green Room1 min read

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Current hype level100

A fire video circulating online over Diwali weekend showed flames licking the facade of a Mumbai building — only for Farah Khan to confirm it wasn’t her home, but a construction site. The footage, which went viral on Sunday, November 8, triggered alarm among fans. By Monday morning, Khan had taken to Instagram Stories to set the record straight: the property in question was still under development, not occupied.

She didn’t mince words. “Online portals plss BE RESPONSIBLE!! This is an under construction building!! Clickbait can't be everything!” she wrote, re-sharing the clip with a sharp critique of media ethics.

Her post landed like a cold splash, no drama, just a demand for accountability. The confusion was real enough: Khan lives at Oberoi Sky Heights in Lokhandwala, a high-profile address. But the building in the video? Unfinished, unoccupied, and now caught in the crosshairs of digital sensationalism.

The incident comes days after her public criticism of today’s actors for meddling in creative decisions, she called out the “insecure young actors” who want to rewrite directors’ visions. Now, she’s turning the lens on the media. Not every viral moment needs a headline. Not every flame needs a story.

But someone has to say it: verification isn’t optional. The next move? Whether the platforms that amplified the clip will respond, or stay silent. And if they don’t, what happens when the next fire goes live?

Reported from

This article was written by the CutMirchi desk from the reporting above. Facts are attributed to their original publishers.

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