Forty days in, and Hanuman Ansh is still pulling double-digit numbers at the box office. According to figures tracked by Track Tollywood, the film's all-India gross has climbed to roughly Rs 283 crore by Day 40, a stretch where most releases have long since faded from prime slots.

What's turning heads in the trade isn't the total. It's the shape of the curve. The film reportedly added close to Rs 85 crore in just the first five days of its sixth week. Two days were still left to count at the time of that tally, and trackers pegged the film roughly Rs 15 crore short of a full Rs 100 crore sixth week.

If that number holds, it would be a genuine outlier. Track Tollywood's report claims no Hindi film has previously crossed even Rs 50 crore gross during its sixth week in India, which would put Hanuman Ansh at roughly double any prior benchmark for that stage of a theatrical run. That's a big claim, and it's worth treating as one outlet's tracking rather than an audited figure. Studios rarely confirm week-six numbers with the same precision they use for opening weekends, so the final tally will likely firm up once distributors weigh in.

Still, the pattern itself isn't in dispute. Films that are still adding double-digit crores on a 40th day are rare enough that trade circles have been reacting with more than routine interest. A theatrical run built this deep into its release calendar usually survives on repeat viewing and word of mouth rather than promotional push, since most marketing cycles wind down within the first fortnight.

The obvious question now is where the ceiling sits. A film holding double digits daily at the six-week mark hasn't really had a comparable case in recent memory, so nobody in the trade seems willing to call a number for where Hanuman Ansh finally lands. Multiplex chains have kept show counts steady rather than trimming them, which is itself a signal, because theatres are usually quick to cut allocation once a film's legs show any sign of buckling.

What happens over the next week will matter more than the headline gross. If the film clears that Rs 100 crore sixth-week mark, and if daily collections hold anywhere near double digits into Day 45, it stops being a curiosity and starts rewriting how long a theatrical run in India can realistically be expected to hold value. For now, exhibitors are watching the same numbers everyone else is, waiting to see if the seventh week breaks the pattern or extends it.